BASED IN NYC • LAST UPDATED SEP 12, 2026
I'm Khadijat “KD” Amoo, a product designer creating AI-powered experiences and scalable systems that help millions of customers make faster, more confident decisions. Through research, experimentation, and systems thinking, I transform ambiguity into products that are intuitive, trustworthy, and built to scale.
Former Amazon Designer
Georgia Tech Alum
AMAZON • CUSTOMER REVIEWS
How I designed the trust layer behind Amazon's AI-generated review summaries, because an insight customers don't believe is one they won't act on.
AMAZON • CUSTOMER REVIEWS
How I audited inconsistent rating patterns across Amazon experiences, introduced reusable design foundations and progressive disclosure patterns, and created a scalable framework that brought consistency to one of Amazon’s most important trust signals.
AMAZON • HOMEPAGE
How I redesigned Amazon’s global homepage experience to help customers find what matters faster through personalization, smarter organization, and intuitive content experiences.
AMAZON • HOMEPAGE
Defined Homepage accessibility standards and resolved a critical VoiceOver navigation issue by establishing a new interaction pattern that aligned screen-reader behavior with visual expectations.
Projects I owned from initial concept through final delivery.
Georgia Tech
I created a design system to help knowledge contributors publish consistent, accessible articles. I designed the documentation site, wrote the guidance, and produced instructional animations demonstrating how to apply it.
Tools: GitBook · Adobe Illustrator · Adobe After Effects
Explore the design system ↗About
Most of my work starts where the problem isn't defined yet. I frame the question, run small experiments to isolate what actually moves the outcome, and build patterns that hold up across markets, devices, and teams.
Previously at Amazon, where I shipped AI-powered review experiences and rating systems used by hundreds of millions of customers worldwide.
What it's like to work with me
Perspectives from teammates, partners, and leaders who've experienced how I think, collaborate, and turn ideas into impact.
“…she carries herself with a level of ownership and maturity beyond her years, and any team would be lucky to have her.”
“She played a key role in driving UX design execution for these experiences, partnering closely with product and engineering teams to balance customer needs, business goals, and technical constraints at scale.”
“She is the kind of person who runs toward hard problems and builds the skills to meet them… That combination of drive and adaptability is not common and very hard to teach.”
“KD really knows her stuff. She helped us attract younger customers by building a strong brand identity and online presence. We even got a celebrity (Ayra Starr) to visit our restaurant.”
“Khadijat has a strong ability to understand the intent and requirements behind a design and translate them into solutions that can scale across markets and use cases.”
Contact
Hiring, building something interesting, or just want to compare notes? Send me a message or grab some time on my calendar.