AMAZON • CUSTOMER REVIEWS
Turning thousands of reviews into a signal that customers can trust.

How I refined Amazon's AI-generated review attribute tags into clear, interactive signals shoppers could trust and explore.
BASED IN NYC • LAST UPDATED OCT 27, 2026
I'm Khadijat “KD” Amoo, a product designer creating AI-powered experiences and scalable systems that help millions of customers make faster, more confident decisions. Through research, experimentation, and systems thinking, I transform ambiguity into products that are intuitive, trustworthy, and built to scale.
Former Amazon Designer
Georgia Tech Alum

AMAZON • CUSTOMER REVIEWS

How I refined Amazon's AI-generated review attribute tags into clear, interactive signals shoppers could trust and explore.
AMAZON • DESIGN SYSTEMS

How I unified fragmented rating patterns into a scalable framework and reusable component system for Amazon Shopping.
AMAZON • HOMEPAGE

How I redesigned Amazon’s global homepage experience to help customers find what matters faster through personalization, smarter organization, and intuitive content experiences.
AMAZON • HOMEPAGE

Defined Homepage accessibility standards and resolved a critical VoiceOver navigation issue by establishing a new interaction pattern that aligned screen-reader behavior with visual expectations.
Projects I owned from initial concept through final delivery.
What it's like to work with me
Perspectives from teammates, partners, and leaders who've experienced how I think, collaborate, and turn ideas into impact.
“…she carries herself with a level of ownership and maturity beyond her years, and any team would be lucky to have her.”

“She played a key role in driving UX design execution for these experiences, partnering closely with product and engineering teams to balance customer needs, business goals, and technical constraints at scale.”

“She is the kind of person who runs toward hard problems and builds the skills to meet them… That combination of drive and adaptability is not common and very hard to teach.”

“KD really knows her stuff. She helped us attract younger customers by building a strong brand identity and online presence. We even got a celebrity (Ayra Starr) to visit our restaurant.”

“Khadijat has a strong ability to understand the intent and requirements behind a design and translate them into solutions that can scale across markets and use cases.”

Contact
Hiring, building something interesting, or just want to compare notes? Send me a message or grab some time on my calendar.