About • Khadijat (kah-dee-jat) Amoo
I usually find the bigger problem
hiding inside the small design request.
I’m KD, a product designer in the NYC metro area. At Amazon I worked across shopping, AI-powered review experiences, ratings and design systems, accessibility, and Homepage experiences for customers in 9+ marketplaces.
Almost none of that started as a big brief. It started as a small interface fix that turned out to be a product question nobody had answered yet.
A bit about me
Most of my projects started as a small UI request and turned out to be something much larger. A ratings tweak became 20+ inconsistent experiences that needed one answer. An icon on a review summary became a question about how people read machine-generated text and whether they believe it.
What I enjoy is the sorting: what’s actually broken, how it got that way, what customers need, what the business is trying to move, what engineering can realistically support, and how a fix can hold up across surfaces instead of one screen. Amazon is where I learned to work that way, mostly because the problems there were rarely as small as they first looked.
How I work
Find the problem underneath the request
I don’t assume the original feature request is the real problem. I look at the surrounding experience, the research, how customers actually behave, and what already exists before deciding what needs to change.
Use evidence to move the team forward
Research, experiments, prototypes, and behavioral data are how I help a team choose a direction, not how I defend a design that’s already finished.
Build beyond the first screen
When the same problem shows up in several places, I look for the reusable pattern. The goal isn’t one better screen; it’s something other teams and surfaces can build on.
What it’s like to work with me
“She played a key role in driving UX design execution for these experiences, partnering closely with product and engineering teams to balance customer needs, business goals, and technical constraints at scale.”
Michael BarryPrincipal Product Manager, Amazon“She has a strong grasp of stakeholder needs, communicates her ideas thoughtfully, and maintains well-structured design files that make collaboration seamless.”
Wen Hao LungSenior User Experience Designer, AmazonExperience
Download full résumé ⤓
UX Designer, Shopping Design Org
- Designed Amazon’s AI-powered Review Highlights, from sentiment comprehension research through live experimentation in high-traffic shopping flows.
- Turned 20+ fragmented star-rating and review-count patterns into one framework adopted across PDP, Search, Books, and Devices.
- Shipped Homepage experiences across 9+ international marketplaces, including RTL, character-length, and regional content edge cases.
- Set Homepage accessibility standards, including a VoiceOver focus-order fix that became the reference pattern for other teams.
- Amazon — UX Design Intern, Shopping Design Org2021 & 2022
- Georgia Tech, Office of Information Technology — UX/UI Web Developer → Student Manager2020 to 2022
- Georgia Institute of Technology — B.S. Computational Media, graduated with honors2023
How I use AI
I use AI on the parts of the process that eat time without needing my judgment: synthesizing research, chasing edge cases, pressure-testing a flow, and prototyping an idea before I ask design or engineering to commit to it.
I verify what it gives me, keep sensitive customer data out of it, and own whatever ships. The Review Highlights case study is the fuller version of what I’ve learned designing an AI product people have to believe.
Outside of work
When I’m not designing, I’m probably making something, training for something, or taking too many pictures of my cat.
Healthy Black Girl
I started Healthy Black Girl to share what I was learning about fitness and wellness, and kept going because people kept showing up. Writing, filming, and editing it myself taught me a lot about holding someone’s attention and building something people come back to. It’s now a community of 16K+.
16K+TikTok followers
Training
I’ve been some version of an athlete for most of my life. I used to be a personal trainer at Equinox in Southport, Connecticut, and this summer I spent a month training for HYROX in Kenya before racing in D.C. on Labor Day.
These days, my training is a mix of HYROX, boxing, calisthenics, and primal movement. Before that: nine half marathons, CrossFit and Murph, a powerlifting meet, and a lot of basketball.
And then there’s Minx.
I have way too many photos of her. These are some of the more important ones.
Contact
Let’s talk.
Hiring, building something interesting, or just want to compare notes? Send me a message or grab some time on my calendar.